Okcupid 2020

1. Okcupid Hack 2020
2. Okcupid Mod 2020

In a maze of dating sites and apps, OkCupid.com is arguably the most popular. There are many things to like about this platform, yet not all users find it so outstanding. Read this OkCupid.com review to find out whether this platform could be the right one for you.

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Born in 2003 and undoubtedly one of the most popular dating sites, OkCupid impresses with its simplicity. The platform is sleek and easy to navigate and is dedicated to singles of all ages and sexual orientations.

With a trustworthy reputation and enhanced user experience, this online dating platform stands out from the crowd because it’s free. Yes, it has paid membership plans too. But browsing profiles, viewing them, and interacting with other members is a thing all users can do.

Yet, users seem to have a love and hate relationship with this feature. On one hand, it’s awesome to message anyone you like. On the other hand, this feature encourages everyone to interact, not only those interested in romance.

In other words, this platform is ideal for romance but you could very well chat with people who only want to make virtual friends.

That said, OkCupid.com truly has the potential of matching people. With an ample base of users and an impressive number of singles looking for their better half, this online dating site promises easy interactions and a lively environment where to be.

Contents

• 2 What Is OkCupid.com?
• 3 OkCupid.com Features

Things To Consider Before Signing Up To OkCupid.com

Free and easy to use, OkCupid.com may seem like the perfect dating site to try. And up to an extent, it really is. This platform addresses all users; whether you’re looking for a pal or for the love of your life, there are high chances to find it here.

Moreover, you can sign up and start looking for romance regardless of your sexual orientation, which is awesome.

Yet, some users have reported it difficult to find long-term relationships on this site. The reason is quite simple. Due to a free messaging system, all users can interact with each other. And this means that you can receive many messages from users that are not interested in romance at all.

With a majorly young audience, OkCupid also counts a high number of users who are interested in hookups and short-term dating.

However, this doesn’t mean you can’t find your Mr. Right here. Fortunately, each member can specify the desired type of relationship and the matching algorithm sorts these answers to show you interesting potential matches.

Another negative side of the free messaging system is that it encourages scamming. Although there were only a few cases, some members complained about fake profiles.

Furthermore, OkCupid.com counts thousands of active members but the vast majority are based in large cities. If you’re from a quiet town and are looking for a potential match within a manageable distance, this platform might not be the right one for you.

All in all, this dating platform is awesome as long as you understand its benefits and limitations.

What Is OkCupid.com?

OkCupid.com is easy to define as a dating site and social platform in one. With an intuitive design, a quick signup process and a no-frills navigation, this dating site attracts thousands of new users each day.

Counting hundreds of active members at any given time, OkCupid.com is unlike the other dating sites – it’s free. An easy signup process allows you to create a profile from scratch or to use your Facebook account for a quicker progression.

Upon providing your first name and a password, the platform walks you through the creation of a personalized profile, including a bio section, open-end questions, and a series of yes or no questions. All this information is then used by the matching algorithm to suggest potential matches.

Once the free registration is over, you can dive right into browsing and search for matches. No need to wait for your profile to be approved and no need to subscribe to a paid plan. You can just “like” those profiles that seem interesting if you want to find them at a later time, or just send a message to someone you really like.

An attractive interface with updated homepages allows users to have a real social experience that goes beyond online dating.

Whether you’re looking for hookups, occasional dating, or something more serious, this platform is the right place to be. And to help you decide whether or not it’s worth to invest time and energy in chatting with someone, OkCupid.com even shows you the matching compatibility you have with every profile you’re visiting.

For an enhanced experience, OkCupid also has a paid plan for members who want to take online dating one step further. The Premium membership gives you access to extra features, such as advanced search options and message storage, invisible browsing, and the ability to change your username.

OkCupid.com Advantages

• Free membership. Browsing through profiles and interacting with the other users is completely free; you can start chatting as soon as the signup process is over.
• Quick signup. Although OkCupid bases its matching algorithm on a quiz, the process is very quick and tireless.
• Friendly interface. Unlike many other dating sites, this platform presents a super user-friendly interface that incorporates features similar to a social platform.
• Cheap subscription. OkCupid.com has a Premium section reserved to paid members and subscribing to a Premium profile is way cheaper than all the other sites are offering.
• Authentic experience. The platform is asking users to provide their first name instead of a username during the signup phase, and this makes the whole online dating experience more authentic.

OkCupid.com Disadvantages

• Free browsing and interaction potentially attract more scammers; the platform also acts as a place for socializing, promoting interaction between members who aren’t necessarily looking for romance.
• You’ll have to pay to gain access to all the features and perks this site has to offer. This includes seeing who has liked your profile.
• ​Members from small towns have fewer chances to find a potential match who is close to them.

OkCupid.com Features

After knowing the pluses and minuses of this great platform, it’s time to learn more about its features. Let’s have a detailed look at them.

Easy Sign up

Creating an account and starting to browse through profiles on OkCupid.com is dead easy. This online dating platform gives members the possibility to sign up either by filling a profile from scratch or by using their Facebook account.

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In the latter case, the platform will just use your first name as it’s registered on Facebook; otherwise, you’ll only have to provide your first name and to create a password to get on to the next step.

Similar to eHarmony and EliteSingles.com, OkCupid will walk you through a quiz-like signup process. You’ll be asked to answer a few yes or no questions along with some open-answer questions. Besides, you’ll also be asked to fill in a short bio.

Uploading a profile image is also possible during this phase, after which you’ll be able to start browsing.

What impresses about the signup process is its rapidity. Although you’ll have to answer questions, the quiz is fun and not at all tiresome.

Free Interactions

Probably the best feature of OkCupid is its free interaction. All members are free to browse through profiles, put a “like” on those profiles that seem interesting, or just send a message to another member without having to pay a dime.

So, a legit question arises. If OkCupid.com lets its members chat for free, how does it make money? Before thinking that there is something fishy going on, the platform earns through advertising. It also has a paid membership section for those users who want to gain access to the site’s extra features.

Extra Features

Available for the Premium members only, the extra features include advanced search options, the possibility to navigate in invisible mode, and the possibility to see who liked your profile.

The advanced search options include searching members in a certain geographical area or from a determined age group.

By navigating in invisible mode you’ll be able to browse and check all the profiles you want without anyone realizing you’re online. This is particularly useful if you’re already chatting with a potential match but just want to see what else is out there.

Seeing who liked your profile is also awesome as you’ll be able to discover new members that you wouldn’t have considered otherwise.

Another nice perk as a Premium member is the option to save your messages, an option that allows you to find your chats easier and without losing precious time to organize your inbox.

Quickmatch

Quickmatch is OkCupid’s matching algorithm which is similar to that used by other platforms. Based on the answers provided to the questions during the signup phase, the algorithm finds potential matches and displays them for you.

This doesn’t limit the other functionalities of the site but lets you discover interesting profiles without a hassle.

The feature is particularly useful if you’re using the platform to find long-term romance, as it helps you avoid losing time.

Social Aspects

More than a dating site, OkCupid.com is also a social network. Encouraging members from all backgrounds to sign up and interact, the platform doesn’t limit interactions to dating.

During the sign up phase, you can choose whether you’re interested in long-term dating, short-term dating, or friendship. Ideal for open minded users, the site also attracts the LGBT community by promoting equality between genders and sexual orientations.

Beyond the actual functionality, the social aspects are reflected in the design. The platform has an attractive interface and is very easy to use. It promotes the use of photos and albums, while the bio pages are ideal for members to speak about themselves.

Okcupid Hack 2020

Besides the online platform, an app available for Android and Apple devices allows users to take online dating with them everywhere.

Security

Despite the initial fears the platform may be unsafe because it’s free, OkCupid proved itself a very secure site.

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Yes, you may bump into fake profiles on this site. But after all, fake profiles manage to make it even onto the securest dating sites. Apart from this, OkCupid protects the users by giving them the chance to interact anonymously.

You can choose what to share and what not to share with the other members; by applying to a paid plan you can also change your username at a later date to enhance your anonymity. But whether you’re a Premium member or not, you’ll still be able to use the site’s communication tools for as long as you like.

To keep users safe, the platform also offers an array of Online Dating Safety Tips and other useful online dating information on their personal blog.

Final Thoughts

OkCupid.com is certainly one of the most interactive online dating sites. Allowing all members to browse and interact with each other, this platform takes online dating one step further. After all, a Premium subscription shouldn’t stand between you and your perfect match.

Despite this, the Premium membership unlocks a world of new features which include anonymous navigation, advanced search options, and more.

Moreover, one of the newest updates only sends to members those messages coming from profiles they liked. In this way, the platform limits the number of spam messages majorly towards heterosexual single women looking for romance.

Although one might thing OkCupid is not secure enough, I honestly didn’t feel unsafe on the platform. On the contrary, OkCupid was fun to use, engaging and entertaining.

Another thing I thoroughly enjoyed is the platform’s design. This online dating site follows the design pattern characteristic to most social networks, a feature that makes OkCupid.com way more enjoyable than many other platforms.

As a bottom line, OkCupid.com is a site that impresses. Easy to use, intuitive, and interactive, it is a dating site for all. No wonder why this platform is as popular as it is.

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Today’s computer-aided matchmaking services can trace their history back to a class project in 1959. With a project called “Happy Families Planning Service,” two Stanford students managed to match 49 pairs of men and women. Their tools? A punch card questionnaire processed by an IBM 650 mainframe computer—and the lock picking skills to access the university’s newly acquired machine.

Online dating and matchmaking services have gone a long way since then. The inventors, James Harvey and Philip A. Fialer, didn’t get to commercialize their project. They didn’t follow up on their invention and ended up working in other industries. However, others made an industry out of online dating.

In this article, we will take a look at one of the industry’s big players, OkCupid. With 50 million users in 2020, the company has an active hand in shaping dating as we know it today (or as younger people know it today). So, strap yourself in and check out some of the most interesting OkCupid statistics and learn what will shape the online dating trends in the future.

Getting To Know: OkCupid Through Stats

OkCupid was founded in 2004 by four friends who went to Harvard. Starting only as a website, the company improved its scope by adding mobile applications in 2012. In fact, OkCupid is the first major dating website to do so. Today, it is known for its unique algorithm that matches people through making meaningful connections. Here are key statistics in this regard.

• Over 91 million connections made annually. (OkCupid, 2021)
• 50 thousand dates made every week. (OkCupid, 2021)
• Only dating app with thousands of questions for its matching algorithm. Questions and topics range from music and cilantro to climate change issues and politics. (OkCupid, 2021)
• In a first, OkCupid introduced 22 genders and 13 orientations. (OkCupid, 2021)
• As of January 2021, OkCupid is the sixth most popular dating app in the world based on the number of monthly downloads with 448.08 thousand. Tinder leads the pack with 6.44 million downloads. (AppMagic, 2021)

Both Tinder and OkCupid, among other popular apps, are owned by the Match Group. Other dating sites and applications owned by the company include Match.com, Plenty of Fish, and Hinge.

Okcupid Mod 2020

Source: AppMagic, 2021

The Profiles of OkCupid Users in 2020

• As of April 2020, around 9% of adults, in one survey, were currently using OkCupid.And, 23% have used the application before but weren’t currently using it during the survey period. (Morning Consult, 2020)
• Around 11% of these were male and 6% were female. (Morning Consult, 2020)
• The percentage of US Adults in their age range who used OkCupid in 2020 (Morning Consult, 2020):
  • 18-29: 14%
  • 30-44: 10%
  • 45-54: 4%
  • 55-64: 5%
  • 65 and up: 2%
• Around 18% of Gen Zers have used OkCupid in 2020. About 9% of Millennials and 8% of Generation Xers were also on the platform. Also, only 1% of Boomers were OkCupid users in the same period. (Morning Consult, 2020)
• More or less 11% of US adults with post-grad degrees have used OkCupid in 2020. About 9% of people with no college degree and 7% of people with bachelor’s degrees used OkCupid. (Morning Consult, 2020)
• An estimated 17% of people of Hispanic descent were OkCupid users. Also, about 17% of African Americans and 7% of Whites were on the platform as well. A good 13% of people belonging to other races were users too. (Morning Consult, 2020)
• Around 10% of people that identify as Liberals and 10% of those that identify as conservatives were OkCupid users. Only 1% of those that identify as Conservatives were on OkCupid. (Morning Consult, 2020)

Is there success in online dating? Some stigma remains.

There has always been some stigma associated with online dating. Many couples wouldn’t admit to their family that they have met on dating sites like OkCupid or Tinder. But there are those who find success when it comes to finding a long-term relationship. With the success, the stigma is being washed away, especially among younger adults.

• More or less half of Americans believe that dating apps have neither negative nor positive effects on relationships and dating. Some 26% claimed that dating apps have a mostly negative effect, and 22% claimed that their effects are mostly positive. (Anderson et al., 2020)
• There are users, at 57%, who have claimed that their own personal experience with dating apps or sites has been mostly positive. About 42% claimed that their experiences were mostly negative. (Anderson et al., 2020)
• About 30% of Americans claim to have used a dating app or site, and 12% have been in a committed relationship or married with someone they met using these platforms. And, 23% have claimed that they went on a date with someone they met through a dating app. (Anderson et al., 2020)
• More or less 48% of adults who are 18-29 years old have used dating sites or apps. Only 38% of adults aged 30-49 claimed that they too have used online dating services. And, only 13% of adults in the age range of 65+ admit to using online dating platforms. (Patteson, 2020)
• Around 55% of lesbian, gay, and bisexual (LGB) adults claimed to have used a dating app. Around 20% have found a committed relationship via these platforms. (Anderson et al., 2020)

The Real Common Dangers of Dating Sites

Of course, there are downsides to dating apps and platforms. This is because just like everything else online, users can manipulate information and possess malintent towards others. Here are the most common undesirable aspects of online dating platforms.

• 71% – people lie to make themselves more attractive. (Anderson et al., 2020)
• 50% – people set up fake accounts to scam others. (Anderson et al., 2020)
• 48% – people receive sexually explicit images or messages that they did not ask for. (Anderson et al., 2020)
• 25% – people are being harassed and bullied. (Anderson et al., 2020)
• 18% – privacy violations like identity theft and data breaches. (Anderson et al., 2020)

These are inherent risks that people generally accept when it comes to using dating sites and apps. Of course, communities and developers try very hard to minimize these occurrences. However, this seems to be an uphill battle in the foreseeable future.

As Covid Spreads, Love Spreads

The COVID-19 pandemic has brought the world to what seems like a standstill. However, it couldn’t really put a dent in the human desire to find love, be loved, and procreate. As the possibility of going on physical dates decreased during the outbreak, a new range of online dating activities has been devised.

• 94% of OkCupid users claimed that they will continue to date but they’ll do it virtually during the lockdown. (OkCupid, 2020)
• 51% claimed that they enjoy phone sex (OkCupid, 2020)
• Only 6% of OkCupid users claim that they will wait to date until the pandemic ends (OkCupid, 2020)

Singles interested in select online dating activities (US and UK)

• 24% – online games setup for dating (GWI, 2020)
• 21% – synchronized movie watching with a date (GWI, 2020)
• 13% – an organized online speed dating event (GWI, 2020)

Online Dating Preferences by OkCupid Users During the Pandemic

• 31% – shared activities (e.g. a game) (OkCupid, 2020)
• 29% – have dinner or drinks (OkCupid, 2020)
• 25% – video chat (OkCupid, 2020)
• 15% – watch a TV show or movie together (OkCupid, 2020)

COVID Spreading, Love Spreading

• 900% increase in social profiles on OkCupid mentioning “social distancing” and “coronavirus” (OkCupid, 2020)
• 10% in matches on OkCupid and conversations increased by 20% during the lockdown. (OkCupid, 2020)
• 30% increase in messages being sent. Also, there is an increase of 40% for intro messages (OkCupid, 2020)
• Users that modified their preferred location to “anywhere” were 5% likely to have more conversations than those who don’t. (OkCupid, 2020)
• 20% decrease in OkCupid users just looking for hookups (OkCupid, 2020)
• 5% increase in OkCupid users who are looking for a long-term relationship. (OkCupid, 2020)
• 85% of 70,000 daters on OkCupid agree that it is important to develop an emotional connection first before a physical one (OkCupid, 2020)

The Most Popular Virtual Dates on OkCupid

• 51% – prefer texting and messaging (OkCupid, 2020)
• 26% – video chatting (OkCupid, 2020)
• 17% – good old fashioned phone calls (OkCupid, 2020)

What are the best parts of virtual dating on OkCupid?

• 38% – less pressure (OkCupid, 2020)
• 37% – get to know the other person better (OkCupid, 2020)
• 25% – get to wear whatever they want (OkCupid, 2020)

COVID-19 Induced Online Dating Trends

COVID-19 just couldn’t stop people from dating. Instead, it became a centerpiece when it comes to conversations. This, as OkCupid stated, is one way that has been correlated to people prioritizing the safety and wellbeing of others and themselves.

• Mentions of ‘coronavirus’ increased more than 2,2000% on OkCupid profiles. (OkCupid, 2021)
• An increase of 32% was seen between March and December of 2020 and a 137% increase seen on mentions of ‘vaccine’ between November and January 2021. (OkCupid, 2021)
• People who answered “Yes” to the question “Will you get the COVID-19 vaccine?” are getting 12% more matches and 20% more likes. (OkCupid, 2021)
• 20% of Millennials and Gen Zers started to wear double masks. They receive more conversations on OkCupid. (OkCupid, 2021)
• 14% would cancel a date with someone who didn’t want to take the vaccine. (OkCupid, 2021)
• 215,000 people would cancel a date with someone that refuses to maintain proper social distance. (OkCupid, 2021)
• During the pandemic, women became more active on their dating apps. OkCupid women users under 30 were more active and engaged. They sent 28.5% more first messages in January 2021 than they did the previous year. (OkCupid, 2021)
• 86% of users are looking forward to in-person dating after the pandemic is over. (OkCupid, 2021)

Love and Belief: Activism and Politics

Shared beliefs play a role when it comes to how long relationships last, especially when it comes to religious beliefs. Beliefs can either unite or divide marriages or serious commitments. That is why in online dating, websites such as OkCupid use algorithms to match individuals with the same interests and beliefs with each other.

This 2020 showed that online daters on OkCupid put a premium on a dating prospect’s beliefs. This includes topics, ranging from social issues to political ideologies.

#BlackLivesMatter: Racial Equality and Justice

OkCupid had been showing strong support for the Black Lives Matter (BLM) movement. This came after a string of incidents that led to some racial unrest in the US in 2020. And, the support also filters down to OkCupid users. Here are some facts and statistics concerning the OkCupid community’s BLM support.

• $1 million worth of advertising space was donated by OkCupid to Black civil rights organizations. The site also rolled out a #BlackLivesMatter profile badge for those that are interested. Moreover, the company also donated to organizations like the Black Girls CODE, NAACP, and Fair Fight Action. (OkCupid, 2020)

Many OkCupid users also support the BLM movement

• 70% of OkCupid survey respondents are protesting against racial inequality. (OkCupid, 2020)
• 62% donate time and money, educate others and themselves, and protest. (OkCupid, 2020)
• 23% educate themselves and others as well (OkCupid, 2020)
• 9% donated their money or time (OkCupid, 2020)
• 6% are protesting (OkCupid, 2020)

The BLM profile badge can be attractive

• Users with #BlackLivesMatter profile badges were found to be 10% more active than others. They also experience an increase in likes. (OkCupid, 2020)
• Those with BLM badges are 2x more likely to be a match with others that also have badges. Moreover, those with badges are more likely to get the first message from someone. (OkCupid, 2020)

The Advent of Advodating

Obviously, ‘advodating’ is a portmanteau of advocacy and dating. It is a trend where people date others that advocate the same political or social causes. This, too, is not something new. Many have found love, thanks to activism. This includes the parents of Vice President Kamala Harris who met each other at a civil rights protest.

• In 2020, 48% of Gen Z women and 41% of Millennial women identify themselves as activists. (OkCupid, 2020)
• Gen Zers are 11% more likely to identify as activists than Millennials. (OkCupid, 2020)
• 33% of OkCupid users in the US identify themselves as activists. (OkCupid, 2020)

Even though there’s some truth to the adage that opposites attract, OkCupid data shows that this is not likely to happen when two individuals have strong opposing views on politics.

• More or less three million daters couldn’t have a date with someone with strong opposing political views than them. (OkCupid, 2020)
• In 2019, 53% of OkCupid respondents claim that they wouldn’t date someone with strong opposing political views. In 2020, the figure rose to 60%. (OkCupid, 2020)

Of Voters and Lovers: ‘I voted’ is the new ‘I love you’ says OkCupid

OkCupid statistics and data show that politics is a big part of dating nowadays. In fact, the trend points towards the possibility that politics could make one’s dating life better. As OkCupid pointed out, for many people ‘I voted’ is the new ‘I love you.’ This might be a bit of an exaggeration but there’s water to this claim.

• 90% of Millennials and 83% of Gen Zers on OkCupid are registered voters. (OkCupid, 2020)
• 50% claim that being a registered voter is an important criterion for whether to date someone. (OkCupid, 2020)
• 64% of OkCupid users believe that cross-party dating will not work in modern relationships. (OkCupid, 2020)
• 76% claim that it is very important how their date leans politically (OkCupid, 2020)
• 75% of females and 57% of males on OkCupid are leaning democrat. (OkCupid, 2020)
• Registered voters on OkCupid are 85% more likely to get a message. (OkCupid, 2020)
• The percentage of people who claim that having the same political beliefs is more important than good sex has increased 38.1% in 2020 compared to that of 2015. (OkCupid, 2021)
• OkCupid users who are registered voters are 63% likely to get a match. (OkCupid, 2020)
• Millennial OkCupid members are likely to lean Democrat (67%). Around 16% are undecided and only 9% claimed that they will vote Republican. Another 8% stated then that they will not vote. (OkCupid, 2020)
• Registered voters on OkCupid are 12% more likely to initiate a conversation. (OkCupid, 2020)

Voting is Sexy on OkCupid in 2020

Source: OkCupid, 2020

The Future of Online Dating on OkCupid

OkCupid found that when having a physical connection is no longer an option, people will turn online to emotionally connect with others. These connections are about things that matter most to them. Aside from the usual interests like cooking, gardening, or music, daters are continuing to connect with each other on social issues. Advodating seems to be the one big trend that will continue for years.

Of course, there are others that seem to be more conventional, including more selfies, music-based matchmaking, and the like.

Thunberg, Climate Change, and Hooking Up

Among other issues for advodating, climate change has been a hot subject among singles. This is especially true for Millennials and Gen Zers. Congregating and dating around this topic will likely be more popular in the coming years.

• More or less 2 million OkCupid users believe that climate change is real. (OkCupid, 2020)
• 85% of Millennials and 84% of Gen Zers are concerned about the climate change crisis. (OkCupid, 2020)

Selfies: Taking Care of Profiles

Because people can’t date in-person, online daters turn to creating better profiles to put their best foot forward. Again, the pandemic can’t stop people looking for love. And, even if it’s only virtual, they’ll get whatever they can.

• 92% of OkCupid survey respondents claim that they continued to find love even during lockdowns. (OkCupid, 2020)
• 30% go on virtual dates during the quarantine. (OkCupid, 2020)
• To better their chances, they put up better profile pictures. And, 95% believe that smiling selfies are the best ones. (OkCupid, 2020)

Slow Dating and Wilder Dating

The COVID-19 lockdown forced daters not to rush relationships. This spurred on the trend of slow dating where daters get to know each other more on an emotional and personal level before going into physical pursuits. This also gives women more control over their dating lives. Because of a slower pace of dating, women have been sending intro messages more as mentioned.

• 84% of 1 million survey respondents on OkCupid believe that it is best to have an emotional connection first before a physical one. (OkCupid, 2020)
• When the pandemic is over, daters will likely go for more outdoor activities like treks and other adventures. It’s because it was found that 59% claimed that the pandemic made them more motivated for meet-ups in the outdoors where they can properly social distance. (OkCupid, 2020)

Borderless Love and Speed Rooming

As mentioned, because of the quarantine, singles on OkCupid can change their location to “anywhere.” Along with it, people are willing to engage in a long-distance relationship. Moreover, it is not just physical borders that are slowly disappearing. Ideological and cultural borders seem to erode little by little as well.

• Since the outbreak, connections and conversations across geographical borders have increased by 50%. (OkCupid, 2020)
• Interracial relationships are on the rise, with a 10% increase during the pandemic. (OkCupid, 2020)
• In matters of faith, OkCupid daters are also 15% more willing to connect with others who are of another religion. (OkCupid, 2020)

Also, because of a long time of living alone or feeling alone, daters are likely going to live together after hooking up.

• 1 million daters on OkCupid admit that they don’t like living alone. (OkCupid, 2020)
• 5 million users believe that couples should live together before thinking about getting married. (OkCupid, 2020)
• 89% of users agree that the pandemic accelerated the rate of couples living together. (OkCupid, 2020)

Musically Yours

Music is something that gets people together and talking. On OkCupid, there were nearly 5 million mentions of ‘music’ on OkCupid profiles. If this is connected with other text strings like performers or genres, the number would shoot up to about 10x more. This trend is very strong and will likely continue throughout 2021 and even beyond.

• 85% of OkCupid users claim that music has a big influence on their lives. This also leaks out to dating. (OkCupid, 2020)
• When asked “What would you prefer your ideal match to be more into?” 37% of respondents selected music—the most popular response, topping sports, movies, and books, among others. (OkCupid, 2020)
• Around 1/3 of OkCupid survey respondents believe that a good indicator of a person’s intelligence level is a person’s music preference. (OkCupid, 2020)
• Around 86% of daters listen to music to get ready for their dates. (OkCupid, 2020)
• An estimated 53% of singles on OkCupid listen to music when they are feeling down. (OkCupid, 2020)
• Users with music mentioned on their profiles get 28% more likes. (OkCupid, 2020)
• 95% of OkCupid users like to have music on when they are hooking up. (OkCupid, 2020)

The Online Dating Industry is Booming

The worldwide online dating industry is poised to grow. In particular, the number of online dating users is set to reach 276.9 million by 2024. This is from about 196 million users in 2020. In the US alone, online dating revenue will likely shoot up to $1.09 billion in 2024, up from $779.4 million in 2017.

OkCupid is likely to remain among the top online dating services in the world. As mentioned, it currently placed sixth. Its unique and highly-specialized matching algorithm puts it in an ideal position to acquire more users. However, this will most probably be in a specific niche: daters who are looking for a serious and committed relationship.

Healthily growing this niche will likely be the key to more OkCupid growth. By emphasizing couple matching via similarities in interests over than just hookups, OkCupid could climb further up the leader boards.

OkCupid will continue to be a major asset to Match Group. Its steadily-growing user base will increasingly make it a magnet for advertisers. In particular, its diverse interests of daters make it a good target for advertising.

References:

1. Andersen, M., Vogel, E., & Turner, E. (2020, February 6). The virtues and downsides of online dating. Pew Research Center.
2. AppMagic. (2021). Homepage. AppMagic.
3. GWI. (2020). Case Study: Match Media Group. GlobalWebIndex.
4. Morning Consult. (2020). National Tracking Poll #200473. April 22-24, 2020. Washington, DC: Morning Consult.
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